For those of you who aren't familiar with them, a "scraper site" is an automated program that roams the Internet, grabbing existing content (which is usually copyrighted) to interleave with links to products and post to a "dummy" blog in a formulated way that manipulates search engine rankings.
For some reason, they love doing weird things with Aramaic. See exhibit A:
Horrible, erroneous misinterpretation! For "Chanel" I'd expect maybe xnl or even $nl. Then again, the consonant sequence nl ("nel," "nal") is rather rare in Aramaic to begin with. Must be some sort of crazy loan. ;-)